Turning Insights into Enterprise Advantage

Catallyst Digital Futures Lab
helps enterprises anticipate, experiment, and activate the next wave of Digital-AI Innovation

join now

Catallyst Digital Futures Lab's Mission

Catallyst Digital Futures Lab (DFL) is a research and innovation hub dedicated to helping organisations anticipate digital disruptions, foster a data-smart culture, and activate scalable innovation. Our mission is to co-create actionable insights with industry and academia that translate into measurable business value.

Insight

Decode emerging trends in digital business.

Experiment

Pilot next-generation ideas through rapid prototyping.

Impact

Build digital strategies that deliver real business outcomes.

Focus Areas

We blend global faculty insight with live enterprise data to identify the capabilities, cultures, and business models that will define the next decade. Through flagship studies, executive roundtables, and rapid-prototype sprints, we help leadership teams move from digital theory to measurable impact.

Digital Culture & Leadership

Shaping future-ready mindsets and leading digital transformation.

AI-Powered Business Models

Embedding artificial intelligence in revenue-generating strategies.

Data Monetisation & Ethics

Converting data into value while ensuring responsible AI.

Emerging Tech Prototyping

Testing high-impact technologies through focused sprints.

Digital Readiness & Adoption

Assessing and improving organisational readiness for digital execution.

Flagship Research

The Fall of Giants

Our flagship study explores why some of the world’s biggest companies lost relevance and what today’s leaders must learn to avoid the same fate. From digital denial to outdated models, we map the patterns of failure in the age of AI, platforms, and data disruption. Avoid their blind spots. Future-proof your strategy.

Read More

Engagement Formats

We offer diverse engagement models to meet your organization's specific needs and drive meaningful digital transformation.

CXO Roundtables

Invite-only forums for executive dialogue on high-stakes digital shifts.

Rapid Prototype Sprints

Four-week co-creation labs with client teams to test innovation hypotheses.

Executive Briefings

Tailored learning journeys delivered in-house to inspire and align leadership.

Research Projects

Deep-dives into digital strategy, data value creation, and transformation case studies.

Faculty & Advisors

Our global network of academic partners and industry experts brings world-class expertise to drive meaningful research and innovation.

Dr. Soumitra Dutta

Dean of Saïd Business School, Oxford
& Co-Chair of WEF’s Innovation Ecosystems.

Dr. Rajnish Dass

Digital Business Innovation
CEEI

Dr. Vallabh Sambamurthy

Albert O. Nicholas Dean
Wisconsin School of Business

Dr. P Vigneswara Ilavarasan

Professor, Management
IIT Delhi

Dr. Ravi Dhar

Leads Customer Insights Centre backed by Google and Pepsi.
Yale & Stanford

Dr. Shailesh Kumar

Chief Data Scientist, AI/ML Centre
Visiting Faculty, ISB

Dr. Barbara Wixom

Expert on Data Monetization Strategies
MIT Sloan

Dr. Muttukrishnan Rajarajan

Professor of Security Engineering
Director Institute for Cyber Security

Shape the Digital Future - As a Patron or Sponsor

At Catallyst Digital Futures Lab, we do not just research the future - we co-create it with forward-looking institutions.

Join Our Ecosystem of Innovation

We invite you to join our ecosystem of innovation as a:

Patron Member Patron

Be a strategic partner guiding the long-term vision of DFL. As a Patron, you:

  • Co-curate research themes
  • Sit on our Advisory Circle
  • Gain early access to insights and tools
  • Get featured in global thought leadership series

Sponsor Member

Support research, events, and prototypes that align with your digital agenda. As a Sponsor, you:

  • Fund specific whitepapers, roundtables, or innovation sprints
  • Get co-branding and speaker opportunities
  • Showcase your transformation journey to peers and media
Benefits Across Tiers:
  • Thought leadership positioning
  • Access to CXO roundtables and advisory boards
  • Co-branded research and recognition
  • Pilot-ready innovation sprints with expert facilitation

Become a force multiplier for digital innovation.

Apply for Membership Book a Discovery Call

Latest Insights

Stay ahead with our latest research findings, industry analyses, and thought leadership on digital transformation.

Ethical AI Balancing Innovation and Responsibility

As AI continue to evolve, ensuring use more important than ever this article explores how businesses can innovate

read more

Machine Learning Demytified A Beginner's Guide

As AI continue to evolve, ensuring use more important than ever this article explores how businesses can innovate

read more

How AI is Transforming Modern Businesses

As AI continue to evolve, ensuring use more important than ever this article explores how businesses can innovate

read more